Charm City Fringe

Charm City Fringe Festival celebrates cutting-edge and quirky theater and performing arts throughout 11 days of performances across multiple venues in the Bromo Arts District, September 27th-October 6th.

CCF produces an annual performing arts festival in Baltimore that unites people through art, builds community, provides a place for weird, and empowers artists in producing bold, fun entertainment.

Marketing & Communications Lead Scope of Work  

The Charm City Fringe Marketing & Communications Lead plays a leadership role in ensuring the festival runs successfully. The Marketing & Communications Lead oversees the external communications of the festival, development and distribution of marketing collateral including pre-festival advertising content, a festival program booklet, and development and implementation of a social media and outreach campaign. The Marketing & Communications Lead ensures consistent and effective branding of the festival.

The Marketing & Communications Lead reports to the Vice President of the Board of Directors.

This is a paid contractual position that runs from July through October 2024.

Responsibilities

The Marketing & Communications Lead is expected to:

  • Develop a holistic, multi-channel marketing strategy for the 2024 Fringe Festival, including digital marketing and editorial calendars.

  • Manage the Marketing budget for the Festival.

  • Ensure that all communications maintain the Fringe brand and voice across all channels.

  • Present ideas and final deliverables to the Board of Directors, and communicate with management about marketing programs, strategies, and budgets.

  • Design and sell Festival brochure advertising packages to local businesses.

  • Manage a street team of volunteers to promote the festival during Artscape 2024, and/or at other live events.

  • Coordinate all design and print work with an external design firm including an annual visual campaign and Festival brochure.

  • Responsible for dynamic content creation for website, email, and social media channels, providing comprehensive analytics and analysis.

  • Management of marketing campaigns including web, SEO/SEM, email, social media and print/display advertising to deliver positive ROI.

  • Implementation of the communications and marketing strategy for the Festival and related events (i.e. Fringe After Dark).

  • Social media account coordination including Facebook, Instagram, and Google Adwords for Festival and related events.

  • Coordinate documentation (video, photo) of the Festival with Festival Director.

  • Project management of Festival and artist printed and digital marketing materials.

  • Lite graphic design for social media and digital marketing applications.

  • Manage festival webpages, including all images, tools, content, and sales.

  • Attend first weekend of Festival and share on social media to generate ticket sales for 2nd weekend.

  • Contribute to annual debrief process and marketing evaluation.

  • Archive all press coverage and collateral for the 2024 Festival.

    All festival contractors are expected to:

  • Complete an end-of-festival staff survey to receive and provide feedback on festival staff.

  • Attend a festival debrief meeting sometime in November - December to discuss your experience at the festival.

  • Deliver a high level of service delivery to Artists/Presenter and Venue.

  • Participate in regular meetings to ensure deliverables are on track.

  • Embrace the CCF Values in all areas of work.

  • Foster the development of positive and communicative working relationships across all delivery areas

    Qualifications

  • At least 3-5 years of marketing experience

  • Experience in theater, event or festival production and marketing

  • Familiarity with event ticketing software,google suite, Squarespace and Mailchimp

  • Must be organized, good at troubleshooting and creative problem solving

  • Positive attitude, motivated, flexible, and willingness to step in where needed

  • Committed to abide to Organization Handbook and enforce it as necessary within the venue

  • Fringe experience a plus!

  • Slack and Asana familiarity a plus!

    Compensation

    This contractual position is paid at $35 per hour with an expectation of approximately 250-300 hours in total. Contractors are expected to invoice for their work on a biweekly basis.

    This position is not eligible for overtime.

    To Apply: Please send your resumé and statement of interest to hr@charmcityfringe.com

    Applications are accepted and interviewed on a rolling basis. Applications are preferred before July 1st.